HOW TO CHOOSE A DOMAIN NAME FOR YOUR BUSINESS

Imagine how many customers you would lose if your business had a strange address. For example, an address made up of words with complicated spellings, the format of which would be illogical and which would be sprinkled with random numbers and symbols in unexpected places.

Few would waste their time finding your address. They would move on to the next company on the list and immediately forget about you.

It may be hard to believe, but it’s a mistake many make when building a website. Understanding how to choose a domain name for your business can help you:

  • Distinguish your brand from the competition
  • Attract new customers to your site
  • Prevent traffic poaching practices of spammers

If your domain is confusing or too generic, your customers are more likely to end up on the site of one of your competitors. People don’t want to spend hours researching your business. Better to make it easier for them,

Follow these few tips to choose a domain name that will boost your business.

 

1. Find the balance between branding and search engine optimization (SEO)

Starting with an existing business name seems logical; however, it’s hard to get a perfect match these days. The number of domain registrations is growing by about 6.8 percent or 21 million year-over-year, according to server and domain management company VeriSign. It is important to create a strong brand name for two reasons.

  1. Credibility: For years, keyword-stuffed domain names achieved better positions in search results. Generic domain names such as MeilleursImprimantesLaser.fr or ImpressionTShirtsPasCher.fr received the most visitors. However, many of these sites are unreliable and people have learned to steer clear of them.
  2. Longevity: Thanks to the improvement of Google’s algorithms, SEO now takes second place to branding. SEO trends are constantly changing, which means that a keyword-based name that would be effective today could very well have dropped in results significantly a year from now.

Getting traffic to your website from quality sources is the best way to get good rankings. In the long run, having a trusted brand is the biggest guarantor of your online credibility.

Keywords are not everything; however, try to include one when possible. Big companies have a huge budget to promote their brand choice and therefore can be more abstract. If you run a small business, you will attract more customers if your domain name describes your business. Beauty Bar is a great brand name. MakeupBeautyBar.com is, however, a better choice for your domain name. It tells your customers that you sell makeup and not hair care products or fashion accessories.

 

2. Use a domain name search tool

If you’re looking for both a business name and a domain name, narrow down your list using a domain search. Enter keywords or values ​​that describe your business to get domain suggestions. Keep in mind that you don’t have to restrict your business name choice to available urls. You can modify one of the two names if necessary to define your brand in an optimal way.

Imagine a business that sells pillows, and to a lesser extent, other bedding items. The names “Sweet dreams” and “Bed Time Dreams” are possibilities for the physical store. To make an impact online, the owner can use SweetDreams.com or BedTimeDreams.com as a domain name. These two areas refer both to the product and to values: the manufacture of pillows and customer satisfaction.

 

3. Add qualifiers
Currently, a host of business owners are setting up their online store. This means that it is likely that 20 other people across the world have a business with the same name as yours. In most cases, it is better not to change the name of your business when it is already very successful locally. It is better to add simple words to increase your chances of getting your hands on an available domain.

  1. The Price: Too often, domain name holders buy attractive names and resell them for a higher price. If you can’t afford to register a premium domain (ex: 2000$ domain name) that fit perfect for your business, consider using a slight variation of it.
  2. Names: Include the type of product or solution you offer. for example: “PerfectPerfume.com” may become “MenPerfectPerfume.com” and “CyclingEquipment.com” may become “BoutiqueCyclismePro.com”.
  3. Verbs: Use a simple call to action. Tell customers what you want them to do. The possibilities are endless, for example “VisitParisConcerts.com” or “EatHealthyfood.com”. However, use short words to prevent your domain name from being too long.
  4. Geographic location: Specifying a specific location can be inconvenient if you are moving. However, it can be useful if your business is part of a franchise or operates in multiple physical locations. “PerfectPerfume.com” become “ParisPerfectPerfume.com” which tells customers which site is associated with each region.

 

4. Easy spelling
If you do your marketing job well, your customers will hear about you in more than one place. Word of mouth is always the most effective type of promotion, so you need a domain name that’s easy to share. Consider the domain name Del.icio.us. This company has a difficult domain to write intuitively. It’s probably best not to use this approach for your business because it would be hard to find you on the web.

Another common problem is competition. Have you ever searched for a specific website and found another company? If other businesses have a name similar to yours but with a more obvious spelling, they might just be picking up visitors that were meant for you.

So, use existing words when you can. If you prefer names made up of invented words or with diverted spelling, opt for a writing that is as phonetic as possible, in line with Marketo, Microsoft or even FedEx. Avoid numbers because we will not know whether to write them in full or not.

 

5. Avoid trademark conflicts
Don’t assume a domain is safe to use just because it’s available. You are responsible for ensuring that you are not infringing on any trademark. Note that some trademark rights vary by industry. For example, Apple has made its name a registered trademark for the computer sector, but nothing prevents the use of this name in other sectors of activity. The Union Intellectual Property Office is a good starting point for your research.

To choose the right domain name, you need to consider how you want to run your business. Made-up names are great if you want to stand out. If you work solo, perhaps the easiest way is to use your own name. However, some names have difficult spellings and will not make effective domain names. Before buying a domain, look at the full name in lowercase letters. Stuck one after the other, the words sometimes take on an unexpected meaning. So stay vigilant on these essential details.

Already have a well-established website? Don’t be afraid to register a new domain. An effective name can boost your traffic and help your customers remember you the next time they need a specific product. To attract more customers, know how to choose a good domain name that works for you, not against you.

 

 

 

Med
My name is Med, 30 years old guy from Morocco with 12 years of experience in Domaining, Affiliate Marketing, and Web Hosting.

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