Buying a domain name for your business is not enough, a good business online is more then buying a good domain name, is about how you will reach your customers online, and how easy your website can be found through search engines.
That why a good SEO strategy must be thought out from the launch of the moment of searching for available domain name to be as effective as possible. This makes it possible to set up useful tools, but also to avoid certain bad behaviours’ which could be paid dearly later.
Among the good basic strategies, there is registration of expired domain names.
Why you should register an expired domain?
Expired domain names are very useful in SEO because they allow you to take advantage of the rank of the previous site they hosted. If a domain had a good SEO, but its owner has not renewed it, it is possible to buy back that expired domain to benefit from the SEO of the previous site.
See also: HOW TO RECOVER AN EXPIRED DOMAIN?
Therefore Buying expired domains is a great SEO opportunity that saves a lot of time from the first moments of setting up your SEO strategy. However, not all expired domains worth it, that’s why we will share with you some tools that will help you snap the perfect expired domain for your business.
How to buy a high quality expired domain name?
Fortunately, there are services like ExpiredDomains.net. It is a tool that enables you to search for the latest domains that have expired and also gives you domains that have entered the deleting period, which will be ready for purchase after the end of that 30-40 days deleting period in order to seize them the moment they are put up for sale again.
The service also provides you with some information about the expired domains, such as their Alexa Rank, Spam Score, and backlinks, in addition to images from the archives to see the hosted site before the domain expired.
These various data help you choose the best domain in terms of SEO, as well as help you avoid some domains that may have been used in the past for something like porn content or gambling content, since this type of domain has a bad reputation with search engines and may hurt your business if you used them.
How to define a high quality domain name?
The quality of a domain name and a site is judged by their citation flow and their trust flow. The first refers to the amount of external links on other sites that link to a domain. The second designates the quality of these links as Google perceives them. A site with a good trust flow that links to a domain will have a positive impact on the domain trust flow.
As the power of PageRank is getting lower, flow metrics matter. Google gives a huge importance to metrics like domain authority, trust flow or citation flow as a ranking factor. These data are pretty hard to measure, that is why software has been developed by companies like Moz or Majestic, which are pretty good at analysing links.
With Trust Flow or Citation Flow, it is easier for Google to rank a website depending on its quality, authority or trust.
Let’s see what is the difference between Majestic’s Citation Flow and Trust Flow and how they interact.
What is Citation Flow?
Citation Flow is a metric trademarked by Majestic that refers to the popularity of a link in a site without considering the quality of these links. The perfect example is porn sites. They have a very high Citation Flow but these links are often not qualitative. A website with a lot of links pointing to it will be influential and will get a good citation flow.
It is good to know that if Trust Flow increases, then Citation Flow should also increase. However, if Citation Flow increases, there is no proof that Trust Flow will increase too. So if a website with high Citation Flow flow points to your website, your Citation Flow should get a boost. But if websites with high Citation Flow but low Trust Flow link to your website, it will negatively impact your Trust Flow.
What is Trust Flow?
Trust Flow is a metric trademarked by Majestic that analyses how trustworthy a site is by measuring its quality. Quality is the essential data of this metric. If a link pointing to your website is authoritative and qualitative, then your trust flow will increase. A good trust flow is harder to get than a citation flow and so the Citation Flow will always get higher than the Trust Flow and not the contrary because there are a lot of links but not all of them are relevant. Moreover, even if you are developing a qualitative linking strategy, there are always directories or other sorts of backlinks that are not very qualitative pointing to your website.
In parallel, it seems like there is a direct correlation between trust flow and organic traffic. Indeed, if a site has a high trust flow, then it means it has a lot of qualitative backlinks and Google rewards qualitative backlinks. As a matter of fact, you will be ranked higher.